Done-for-you Instagram Ads management for service businesses. Reels, Stories, Feed, Explore, and influencer-whitelisted campaigns — with thumb-stopping creative produced in-house and managed to your cost-per-booked-job. Pair it with organic social and your feed actually starts pulling its weight.
Instagram sells four ad surfaces — each with its own creative spec, audience headspace, and pricing curve. Our Instagram Ads management runs all four together so cold viewers eventually see the offer they’re ready for.
Vertical video that runs in the Reels feed and on Explore. Cheapest placement on Instagram when the first 1.5 seconds work — we ship 4-8 fresh hooks per month.
Full-screen 9:16 placements between organic Stories. Best surface for retargeting, abandoned-quote pushes, and limited-time offers with a tap-up CTA.
Sponsored posts in the main Instagram feed — static, carousel, and 4:5 video. Carries the heaviest copy block and shines for higher-ticket service quotes.
Ads embedded in the Explore grid where users actively browse interest content. Lowest CPM placement — great for cold prospecting at scale.
Targeting is mostly solved on Instagram. Creative is the lever that still moves the needle — and creative is what most Meta agencies outsource. We don’t. Every retainer ships hooks, edits, statics, carousels, UGC, and whitelisted creator ads from our in-house video and design team, on a 60-day refresh cadence so your audience never burns out.
See organic Instagram managementHook tests, edits, captions, sound, exports
Final edit before it goes live
Concept, layout, copywriting, design
Brand voice + factual claims
Outreach, briefing, licensing, edits
Creator shortlist + offer messaging
Permissions, ad setup, attribution
Partner approvals + caption tone
Most Meta accounts run two interest audiences and call it targeting. We build six layers that compound — geo, interest stacks, custom audiences, lookalikes, retargeters, and whitelisted creator audiences. Skip a layer and your Instagram Ads management caps out fast.
Top layer is what Meta sees first (your geo). Bottom is what it sees last (creator-audience lookalikes). The cold-prospecting, mid-funnel, and warm-conversion ad sets pull from different layers — so the same audience never sees the same creative at the wrong stage.
Each layer is a building block we tune in isolation, then we let Meta’s Advantage+ blend them. Every audit we deliver is scored against this exact stack — so you know which layer is leaking before we run a single dollar.
Polygon radius around your service zone, with negative geo on cities you can’t profitably dispatch to.
Home-improvement intent, lifestyle signals, household-income brackets — layered, not stacked, so Meta’s auction stays open.
CRM upload, 90-day site visitors, IG profile engagers, and lead-form openers — rebuilt weekly with Conversions API events.
1-3% lookalikes seeded off your last 180 days of booked jobs, not just leads. Quality of seed list > size of audience.
Layered by intent: 75%+ video viewers, profile visitors, lead-form openers, abandon-quote audiences. Each gets its own creative.
Lookalikes off creator followers + engagers when we run partner ads from a creator handle. Often the cheapest cold cohort on the account.
Five steps. Same Instagram Ads management runs every step, with creative and audiences that match the headspace at each stage. Every event sends back to Meta via the Conversions API so Advantage+ optimizes for booked revenue, not lead-form opens.
Reels, Stories, Feed, Explore — cold viewers in your service area.
3-second video views, profile taps, saves, follows from people likely to convert.
Site click or instant lead-form open — the audience self-identifies.
Validated contact info synced to your CRM in under 5 minutes.
CRM-confirmed booking. Closes the loop with offline conversions back to Meta.
Real account, names redacted. This is what 90 days of consistent Instagram Ads management looks like for a $5K/month home-services Meta spend — pulled from the live dashboard our team checks every Monday morning.
Everything service businesses ask before hiring us — pricing, minimum spend, account ownership, creative ownership, whitelisting, contract terms, and what happens if you ever leave.
Our Instagram Ads management retainer is a flat monthly fee billed separately from your ad spend — that money goes straight to Meta on your card, not ours. For local service businesses we recommend a minimum of $2,000–$3,000/month in Instagram ad spend so the auction collects enough conversion data for Advantage+ to optimize and so we have room to ship 4–8 fresh creative assets per month. Below that you’re better off with our Local SEO program until cash flow supports paid social.
Most accounts go live in 7–10 business days. Week 1 is intake, Pixel + Conversions API setup, audience builds, and the first creative batch (Reels, Stories, statics). Week 2 we ship campaigns, monitor the Meta auction, and watch the first round of learning-phase data. You’ll get a Loom walkthrough every Friday in the first 60 days so you can watch the optimization happen in real time.
You do. Always. Every Reel, Story, static, and carousel we ship lives in your shared drive on day one. If we ever part ways, you keep every creative file, every caption, every UGC license, every audience, and every Pixel event — nothing is held hostage. We also work inside your Meta Business Manager, not ours, so the ad account, Pixel, and Page stay 100% in your name.
Same Meta auction, very different creative game. Facebook Ads management leans on Feed + Marketplace placements with longer copy, while Instagram Ads management lives or dies on vertical Reels and Stories — placements where the first 1.5 seconds of video do most of the work. Most clients run both together so cold viewers see Reels on IG and warm retargeting closes the loop on Facebook. We bundle and discount when both run side-by-side.
Nope. Ad reach is decoupled from organic reach — we’ve scaled accounts with 200 followers to $50K/month in booked-job revenue from Instagram Ads. That said, a baseline organic presence (10–15 posts, a clean bio, 1 highlight reel) makes click-through to profile 2–3× more efficient because skeptics check before they tap. If you don’t have that baseline, we recommend pairing this with our organic Instagram management.
Reels for cold prospecting (cheapest CPM, highest reach), Stories for time-bound offers and retargeting (highest tap-up rate when there’s urgency), Feed for considered purchases that need a longer caption or carousel proof, Explore for scaling cold audiences once Reels are working. The honest answer: a healthy account runs all four together. Our Instagram Ads management is built around that whole stack, not a single placement.
Yes — this is one of our highest-performing tactics. We coordinate the partner-ad permission with the creator, run paid ads directly from the creator’s handle (so it shows up as “@creator” in feed instead of your brand), and build a lookalike off that creator’s engaged audience. Whitelist Reels routinely beat brand-direct creative on cost per booked job by 30–50%. We handle the legal paperwork, briefs, edits, and reporting per creator.
Weekly written summary every Monday + monthly Loom walkthrough through the live Ads Manager dashboard. We track and report on: spend, CPM, CTR, hook-rate (3-second video views as a % of impressions), CPL, lead-to-booked-job %, ROAS, and Pixel/CAPI Event Match Quality. Every booked job in your CRM gets sent back to Meta as an offline conversion so Advantage+ optimizes for booked revenue, not lead-form opens. If a metric isn’t in your weekly report, you ask once and it shows up in the next one.
Send us read-only access to your Meta Business Manager. In 3 business days you’ll get a Loom walkthrough showing exactly where your Pixel, Reels creative, and audiences are leaking — and what we’d ship in your first 30 days, with a fixed-fee management quote.
Send a message and a senior strategist replies within one business day.
After hours? Drop us a message and we’ll respond by 9 AM the next business day.