Signature
Fully booked. Fully managed.
Everything ServicePro has — plus the media production, paid ads, blog content, and automation a full marketing department would handle. The only plan built for operators ready to stop being the marketing team.
The most output of any plan we offer.
Every number below lands every month — built, designed, shot, edited, written, and reported on by your dedicated in-house team.
Every service × every city — a page for each, all engineered to rank.
Tracked, refreshed quarterly, optimized monthly — across all your cities.
Shot, edited, captioned, and optimized for socials + ads.
Real brand graphics — your trucks, team, jobs — not stock art.
Designed in-house for FB, IG, Google, and your ad campaigns.
Every monthly output above is included in the $1,499 base plan. Ad spend is separate.
Here’s what lands in your inbox every month.
No other plan ships this much real, custom content. Videos, photo graphics, brand graphics, blogs, social, press — all produced for you, on schedule.
0:30 – 0:60
From your shoot
Designed in-house
1,500 – 2,000 words
Posted, not scheduled-and-forgotten
Distributed through wire + local press
≈ 27 pieces of brand content every month — plus ads, blogs, and automations.
For comparison, ServicePro produces 12 graphics + weekly social posts. Signature is a different category.
Everything you unlock by leveling up.
ServicePro converts the leads you get. Signature creates new ones — through media, ads, content, and PR — while still doing every conversion thing ServicePro does.
4 custom videos / month
Shot on-site (or with footage you provide), edited, captioned, and ready for socials and ads.
6 graphics from your footage
Real brand graphics built from your trucks, your jobs, your team — not stock photos.
Google Ads management included
Search + display + LSA strategy and management — included, not à la carte like ServicePro.
Monthly SEO blog content
1 long-form, ranking-tuned blog post every month — indexed and interlinked across the site.
Custom backlink campaigns
Authoritative backlinks built each month to drive ranking momentum across your service area.
Quarterly PR / press releases
A real press release every quarter, distributed through wire and local press contacts.
Auto reply to social DMs
Instagram + Facebook DMs auto-replied and routed straight to your Contact Center.
Custom workflow automation
We design + build CRM pipelines, lead routing, and follow-up sequences around how you sell.
Coming from ServicePro? See the full plan comparison →
Built for operators ready to scale beyond themselves.
Signature isn’t the right starting point. It’s the right plan once you’ve outgrown DIY, in-house, and ServicePro — and you need a real marketing department without hiring one.
Multi-location & multi-truck operators
You run 2+ trucks, 2+ shops, or service multiple metros — and you need a single brand presence that scales across all of them, with consistent content and consistent results.
Owners ready to step out of marketing
You don’t want to write captions, edit reels, or argue with an ads guy. You want a single team that owns the entire marketing function so you can run the business.
Aggressive growth brands chasing $1M+
Paid ads, organic, social, automation — all coordinated by one team. Signature is the plan when you’ve outgrown “one marketing person” and need a department.
26 features, organized into 5 working pillars.
Every Signature feature does a real job — and every job belongs to one of five pillars: getting found, producing the content, running the channels, converting the leads, and proving the ROI.
Website & Authority SEO
The biggest, deepest, most authoritative footprint we build.
51-page custom SEO website
An authority site built to dominate. Every service × every city gets its own optimized landing page, plus deep service hubs, location pages, and a blog architecture that compounds over time.
- 51 custom-designed, ranking-tuned pages
- Service × city landing matrix
- Service hubs + location pages
- Blog-ready CMS + interlinking strategy
- Core Web Vitals + Lighthouse 90+
- Lead capture on every key page
Why this matters: When every page targets a real intent — “{service} in {city}” — you stop competing for one keyword and start owning a whole map of them.
50 local SEO keywords
Twice the keyword footprint of ServicePro. We track and optimize 50 high-intent, locally-modified keywords across every service and city you serve.
- 50 keywords across services + cities
- Monthly rank tracking + reporting
- Quarterly keyword refresh based on data
Why this matters: More phrases tracked = more booked jobs from search. Simple math.
Google Business Profile optimization
A fully optimized GBP — categories, services, photos, weekly posts, Q&A, and review-ready setup. The single highest-converting placement in Google.
- Categories + services tuned for Map Pack
- Weekly GBP posts
- Q&A and review-ready setup
Why this matters: Get into the local 3-pack — the highest-converting spot on Google search.
70+ directories & maps listings
Consistent NAP across every directory Google uses to verify your business is real, local, and trustworthy.
- 70+ trusted citations submitted
- NAP consistency across the web
- Maps, GPS, and voice-search coverage
Why this matters: More trust signals → more local rankings → more booked jobs.
Custom backlink campaigns
Authoritative backlinks built every month — earned through outreach, partnerships, and on-brand placements. The single biggest off-page ranking lever.
- Monthly backlink outreach
- Real, contextual placements
- Anchor-text strategy aligned to keyword targets
Why this matters: Backlinks are why your competitor outranks you — until they don’t.
Quarterly PR & press release
Every quarter we write and distribute a real press release — wire syndication plus local press relationships. Builds authority backlinks and brand visibility.
- 1 press release / quarter
- Wire distribution + local press push
- “As seen in” logos for your site
Why this matters: Authority you can point to — on your homepage, in your ads, and on Google.
Monthly SEO blog content
One long-form, ranking-tuned blog post every month — written for humans, structured for search, and interlinked across your service pages.
- 1,500–2,000 word post / month
- Targeted to your keyword roadmap
- Interlinked + image-optimized + indexed
Why this matters: Compounding traffic. Each post keeps pulling leads for years after publish.
Media & Content Production
Real video, real photography, real graphics — produced in-house, every month.
4 custom videos / month
A monthly content shoot — or footage you send us — turned into 4 polished short-form videos. Hook-driven, captioned, and built for socials, ads, and your site.
- 4 short-form videos / month
- Captioned + branded + hook-tuned
- Multi-format (9:16 + 1:1) export
- Used across socials, ads, and YouTube
Why this matters: Video is the single most-watched format on every platform. Signature is the only plan that produces it for you, every month.
6 custom graphics from your footage
Real brand graphics designed from your trucks, your team, your job sites — not stock photos. Built during the same monthly shoot as the videos.
- 6 photo-based graphics / month
- From your own brand footage
- Sized for FB, IG, Google, and ads
Why this matters: Customers can tell the difference between you and a stock photo. So can the algorithm.
12 brand & promo graphics / month
Custom social, promo, seasonal, and brand-moment graphics. Designed by an in-house designer in your brand voice — no stock-art shortcuts.
- 12 custom graphics / month
- All platforms (FB, IG, Google, Ads)
- Editable source files on request
Why this matters: A consistent, professional brand presence — without an in-house designer on payroll.
Social, Ads & Channels
Every place a customer can find you — staffed, posted, and optimized.
Google Ads management — included
Search, display, and Local Services Ads strategy, build, and ongoing optimization — included in Signature, not à la carte. Ad spend is separate (yours), but management is on us.
- Full campaign strategy + build
- Ongoing bid + creative optimization
- LSA setup where eligible
- Conversion tracking + monthly reporting
Why this matters: Paid ads + organic working together — Signature is the only plan where one team runs both, so they actually reinforce each other.
Full social media management
Weekly posts on Facebook, Instagram, and Google in your brand voice — covering services, seasonal moments, behind-the-scenes, customer wins, and offers.
- Weekly posts on FB + IG + Google
- Branded copy in your voice
- Holiday + seasonal content
- Monthly content calendar shared
Why this matters: Customers see you posting → they trust you → they pick you over the quiet competitor.
Auto reply to social DMs
Instagram + Facebook DMs auto-replied with an on-brand greeting and routed straight into your Contact Center so the lead never sits unread.
- FB + IG DM auto-responder
- Lead routed to Contact Center
- Customizable message + business hours
Why this matters: Stop losing inbound DMs to the inbox black hole.
Custom SMS campaigns
Promotional, seasonal, and reactivation SMS campaigns sent to your customer list — built and scheduled by us each month.
- Monthly campaign build + send
- Segmented lists (new / past / lapsed)
- Tracked replies in Contact Center
Why this matters: SMS gets 98% open rates. Email gets 21%. Use the right channel.
Email & SMS marketing
Monthly newsletter + transactional + reactivation email flows. Set up alongside SMS for full-funnel customer messaging.
- Monthly newsletter design + send
- Reactivation + nurture flows
- List hygiene + deliverability
Why this matters: Your customer list is your second-cheapest acquisition channel — Signature actually uses it.
Reviews & CRM Automation
Every lead captured, every review earned, every follow-up handled.
Review generation engine
Every closed job triggers a perfectly-timed SMS + email asking for a 5-star Google review — automatically. Highest-ROI feature in the platform.
- Auto-trigger after job completion
- Personalized SMS + email asks
- Direct link to your Google review
- Review request analytics in dashboard
Why this matters: Signature clients see 5× more Google reviews on average — and reviews are the #1 ranking + conversion factor for local services.
AI review replies
Every Google review gets a thoughtful, on-brand reply within minutes. AI drafts, you (optionally) approve, customer sees a responsive business.
- Auto-drafted replies for every review
- Optional approval workflow
- Tone-matched to your brand voice
Why this matters: Google rewards businesses that reply to reviews. So do future customers reading them.
24/7 AI chatbot
An AI agent trained on your services and FAQs — answers questions, qualifies leads, and books service calls even at 2am.
- Trained on your services + FAQs
- Qualifies + captures lead info
- Books service calls live
- Routes to Contact Center 24/7
Why this matters: Stop losing after-hours visitors to whichever competitor responds first.
Auto missed-call text back
Miss a call? An SMS goes out instantly: “Hey, sorry we missed you — what can we help with?” Most leads reply within minutes.
- Instant SMS on every missed call
- Customizable message + business hours
- Reply lands in your Contact Center
Why this matters: The #1 reason local businesses lose leads is a missed phone call. Signature catches them.
Website chat widget
The chat widget on your site — connected to your AI chatbot and Contact Center — captures the 30%+ of visitors who’d rather text than fill a form.
- Custom-branded chat widget
- AI + human handoff
- Lead capture with name + need + phone
Why this matters: Convert the visitors who never call and never fill a form.
Contact Center
One unified inbox for every lead — web forms, chat widget, SMS, email, missed-call replies, DM replies. Reply from any device, never lose a thread.
- Unified inbox: forms + chat + SMS + email + DM
- Lead-source tagging on every message
- Mobile app for on-the-go replies
Why this matters: One feed, one team, every lead — no more juggling 5 inboxes and your phone.
Workflow setup & automation
We design and build custom CRM pipelines, lead routing rules, and follow-up sequences around how your team actually sells.
- Custom CRM pipelines
- Lead routing + assignment rules
- Automated follow-up sequences
- Trigger-based reminders + tasks
Why this matters: Your team stops dropping leads because the system never forgets to follow up.
Analytics & Payments
Know exactly what’s working — and get paid the day the job ends.
Payments & invoicing
Take card payments on your site, in your CRM, and over text. Send invoices and deposit requests, accept ACH, save card-on-file for repeats.
- Card + ACH payments accepted
- Invoice + deposit links via SMS / email
- Card-on-file for repeat customers
- Sync with your accounting workflow
Why this matters: Get paid faster, look more professional, and never chase another check.
Real-time dashboard
Your own login showing every lead, call, form, chat, review, and search-rank movement — in real time, on any device.
- Leads + calls + chats + reviews
- Source attribution per channel
- Mobile-friendly login
Why this matters: See exactly what’s working — without waiting for a monthly report.
Google Analytics
Full GA4 setup plus conversion tracking — so you know which keywords, channels, and pages are driving booked jobs.
- GA4 setup + goal tracking
- Conversion + lead attribution
- Cross-channel reporting
Why this matters: Spend more on what works, less on what doesn’t.
Call recording
Every call to your tracked numbers is recorded — for QA, training, and lead attribution.
- Every inbound call recorded
- Searchable archive
- Lead-source tagging on each call
Why this matters: Coach your team with real calls and recover misquoted leads before they go elsewhere.
Fully launched in 10 weeks. Here’s the plan.
Signature is the deepest plan we build, so we take 10 weeks instead of 8. Every two weeks unlocks a new layer of the system, and your strategy lead walks you through each one.
Discovery & on-site shoot
Deep audit, brand voice capture, target city + service mapping, GBP audit, competitor scan — plus our first on-site content shoot (or we ingest footage you send).
Authority site + GBP + directories
51-page custom site designed and written, GBP fully optimized, 70+ citations submitted, Analytics + Tag Manager wired up, backlink outreach begins.
Media production goes live
First batch of 4 videos shot/edited, 6 custom photo graphics built from your footage, 12 brand graphics designed, content calendar published.
Ads + CRM + automation
Google Ads campaigns launched, AI chatbot trained, missed-call text back live, review engine activated, payments wired, DM auto-replies on, workflows built.
Launch + first reporting cycle
Site goes live, social publishing kicks off, blog #1 published, first PR release goes out, dashboard login delivered, first monthly report scheduled.
A whole marketing department, on retainer.
Signature isn’t one generalist juggling everything. It’s four specialists, each owning a clear slice of your marketing — coordinated by a single strategy lead so you only ever talk to one person.
Strategy lead
Your single point of contact — owns the roadmap, the monthly review, and the relationship.
In-house designer
Designs your 12 monthly graphics, ad creative, brand updates, and on-brand assets.
Video producer + editor
Runs the monthly shoot, edits your 4 videos and 6 footage graphics, captions and exports for every platform.
Ads + automation specialist
Builds and optimizes Google Ads, designs your CRM workflows, and tunes the lead-routing logic.
One team. One POC. One bill.
Meet your full team on your first strategy call.
The top of the lineup — and the only flagship plan.
LocalMark gets you found. ServicePro converts. Signature owns the whole marketing function — production, paid, organic, automation, reporting.
What you’d give up: every Signature feature plus the entire ServicePro stack — social publishing, review generation, AI chatbot, missed-call text back, payments, Analytics. LocalMark is rankings-and-listings only.
See LocalMarkWhat you’d give up: 4 videos/mo, 6 custom graphics, Google Ads management, blog content, backlinks, PR, custom SMS, workflows, DM auto-replies, 30 more pages, 25 more keywords.
See ServiceProThe full marketing department in one plan — site, SEO, content production, ads, reviews, CRM, automation, analytics. Built for operators ready to step out of marketing entirely.
Book a Signature callQuestions about Signature?
What’s in the plan, what isn’t, how the media production works, what the ads cost, and how the upgrade/downgrade math actually plays out.
ServicePro is a full conversion engine — site, SEO, reviews, AI chatbot, missed-call recovery, payments, analytics. Signature is everything that plus the production side of marketing: 4 custom videos a month, 6 graphics built from your own footage, monthly SEO blog content, custom backlink campaigns, quarterly PR, and Google Ads management included (not à la carte). It’s the only plan where one team owns your entire marketing function.
Two ways. Either we come on-site for a monthly content shoot (most common — captures real footage of your trucks, team, and jobs), or you send us footage you already have and we cut it into 4 polished short-form videos plus 6 photo graphics. Either way you get 9:16 and 1:1 exports, captioned and ready for socials and ads.
Management is included in the $1,499. Ad spend (what Google bills you for clicks) is separate and goes directly on your account. We recommend a starting spend based on your service area and goals — most Signature clients run $1,500–$5,000/mo in ad spend on top of the plan.
Yes, both directions. Coming up from ServicePro typically takes 3–4 weeks to fully roll in the media production, ads, blog, and automation layers — we don’t restart the website or the CRM, just add. Coming down from Signature is even easier — we pause the Signature-only services and keep the ServicePro stack running.
You do. Every asset we produce — videos, graphics, blogs, press releases, ad creative — is yours to keep and use anywhere, even if you cancel. Source files available on request.
Signature is a bundle, but the bundle is what makes it work. If video isn’t a fit, we redirect that production capacity into more photo graphics, more blog content, or extra ad creative for the same monthly rate. We won’t reprice the plan piecemeal, but we’ll always reallocate effort to what moves your business.
Ready to hand off your marketing for good?
26 features. 5 pillars. A dedicated strategy lead, designer, video producer, and ads specialist on your team — every month. Let’s make sure Signature is the right fit on the first call.