Same-day AC repair in Irvine — $0 dispatch fee for new customers. Most jobs done in under 60 minutes. ❄️
Facebook Ads management built to book jobs.
Done-for-you Facebook Ads management for service businesses. Reels, Feed, Stories, lead forms, and retargeting across Meta — managed to your cost-per-booked-job, not your CPM. Pair it with Local SEO and stop guessing which post worked.
Every Meta ad placement, one team.
We don’t just boost posts. For local service businesses, the leads come from a stack of Meta placements working together. Our Facebook Ads management covers every surface Meta sells — with creative shipped weekly to fight ad fatigue.
Facebook Feed
Sponsored posts in the main Feed — the highest-volume placement on Meta. Static, video, carousel, and slideshow creative.
Reels Ads
Short-form vertical video that runs across Facebook + Instagram Reels. Lowest CPM on the platform when the hook lands.
Stories Ads
Full-screen 9:16 placements between organic Stories. Strong for retargeting and time-limited offers with a tap-up CTA.
Marketplace Ads
Targeted ads inside Facebook Marketplace browsing — high-intent placement for trades selling installs, financing, or used inventory.
Lead Form Ads
On-platform forms that pre-fill the user’s name, email, and phone. We sync every lead to your CRM in real time so your team calls them in under 5 minutes.
Retargeting
Pixel + CAPI audiences across Meta and the Audience Network. We rebuild your retargeting tree by intent stage, not just “visited the site.”
The 7 leaks we plug in your Facebook Ads account.
Most Meta accounts hand 30–55% of spend back to Facebook for free — broken Pixel signal, stale creative, no offline conversions. Here’s where the money goes, and exactly what we ship in your first 30 days.
- 1Pixel firing, but no Conversions APILosing 30–50% of iOS signal post-ATTServer-side CAPI deployedStape or direct — every key event mirrored server-side
- 2Event Match Quality below 7/10Advantage+ flying blind on conversionsEMQ rebuilt to 8.5+Hashed email, phone, and FBP/FBC parameters wired correctly
- 3Same creative running 6+ weeksFrequency at 5+, CPL doubling4–8 fresh creatives shipped monthlyReels + static + carousel rotated by audience cohort
- 4No offline conversion uploadsBooked-job revenue invisible to MetaCRM offline conv. piped via APIServiceTitan / Jobber / HubSpot / Housecall Pro supported
- 5Retargeting bleeding into prospectingPaying $40 CPM to chase your own warm listAudience exclusion tree rebuiltCold, mid-funnel, and warm pools cleanly separated
- 6Lead-form leads sitting in Ads ManagerSales team calling 4 hours late, lead is deadReal-time CRM sync via Zapier or nativeEvery lead in your CRM and SMS-pinged in < 60 seconds
- 7Boosting posts instead of running campaignsNo optimization goal, no funnel, no objectiveFull-funnel campaign structureCold prospecting, mid retargeting, and warm conversion ad sets
Loom video walkthrough delivered in 3 business days. Read-only Meta Business Manager access only. No sales pressure.
DIY, freelancer, or Facebook Ads agency?
Most service businesses cycle through Boost Post, a freelancer, and an in-house specialist before they land on a real Facebook Ads agency. Here’s the honest comparison — including where the cheap options actually beat us.
DIY
You + Boost Post button
In-House Specialist
1 paid social manager
Freelancer
1 generalist marketer
Other Agency
Mid-size shop
Max Market Pros
Full team + system
Cold → mid → warm. The Facebook Ads funnel that books jobs.
Every Meta account we run has the same three-stage backbone: cold prospecting that fills the top, mid-funnel retargeting that warms the audience up, and warm conversion ad sets that close booked jobs. Same creative library, three different jobs to do.
- 1Stage 1
Cold prospecting
60% of budgetAudienceAdvantage+ + 1° lookalikesCreativeReels-first, hook in 1.5s- Advantage+ Audience with seed interests
- 1% lookalike of last 180 days of booked jobs
- Broad geo within service zone, age-tuned
Primary KPIAvg CPL$48Aacme.hvacSponsoredWhy your AC bill spiked — in 27 seconds.0:08 - 2Stage 2
Mid-funnel retargeting
25% of budgetAudienceEngagers + video viewersCreativeCarousel + testimonial- Video viewers ≥75% from last 30 days
- Page + IG profile engagers, 90-day window
- Site visitors who didn't convert (Pixel + CAPI)
Primary KPIAvg CPL$28AAcme HVACSponsored · FollowBeforeAfterBeforeReal bathrooms we remodeled in Irvine — swipe through.acmehvac.comGet Quote - 3Stage 3
Warm conversion
15% of budgetAudienceLead-form opens · abandon-quoteCreativeOffer + urgency, lead form- Lead-form opens that didn't submit
- Abandoned online-quote audience (CAPI event)
- Pixel ViewContent on /pricing or /contact
Primary KPIAvg cost / booked job$19Lead form · Step 1 of 2Book today — save $50 on your first repair.Full nameJordan A.Phone+1 (949) ••• ••32ServiceAC repairSynced to CRM · 3.2s
Your Facebook Ads account, 90 days in.
Real account, names redacted. Here’s what consistent Facebook Ads management produces for a typical $3.5K/month home-services Meta spend — pulled straight from the Ads Manager dashboard our team checks every Monday.
- Feed38%
- Reels31%
- Stories14%
- Marketplace9%
- Audience Network8%
- “Why your AC bill spiked”Reel · 27s$1,8403.2%$24
- Lead form: $0 dispatch feeLead Form Ad$7204.8%$19
- Before / after bathroom remodelCarousel · 4 cards$9802.1%$31
- “Same-day repair”Static feed$6401.4%$42
- Tech testimonial — SandraReel · 18s$5602.7%$28
Common Facebook Ads questions, straight answers.
Everything service businesses ask before hiring us for Facebook Ads management — pricing, minimum spend, account ownership, iOS 14.5 tracking, contract terms, and what happens if you ever leave.
Our Facebook Ads management fee is a flat monthly retainer billed separately from your ad spend — that money goes straight to Meta on your card, not ours. Retainers scale with the number of campaigns, creative assets we ship per month, and Pixel/CAPI complexity. On the free audit call we’ll quote a fixed monthly fee with no setup fees and no percentage-of-spend markup.
For local service businesses we recommend a minimum of $1,500–$2,500/month in Meta ad spend. Below that, the Meta auction doesn’t collect enough conversion data for Advantage+ to optimize and creative testing stalls out. If you’re only ready to spend $500/month on paid, you’re better off with our Local SEO program until cash flow supports paid social.
Most accounts see meaningful lead-form fills in week 2–3 once the Pixel + Conversions API are firing clean events and the first creative batch finishes its learning phase (~50 conversions per ad set). Cost-per-booked-job typically settles by day 60. We share a weekly Loom in the first 60 days so you can watch the optimization happen in real time and approve creative as it ships.
We do. Every retainer includes 4–8 fresh creative assets per month — a mix of vertical Reels, static feed posts, and carousels — produced by our in-house design and video team. We’ll request raw clips and photos from your phone or jobsite, then ship hooks, captions, and CTA variants tuned for service-business intent. If you have an in-house creator, we loop them into the brief and run their work alongside ours.
Yours. Always. We work inside your Meta Business Manager (or set one up in your name if you don’t have one), and you keep 100% admin access to the ad account, Pixel, Page, and Conversions API dataset. If we ever part ways, you keep every campaign, every audience, every creative file, and every conversion event — nothing is held hostage. This is non-negotiable on every engagement.
Yes — we take over existing accounts in roughly 75% of engagements. Our intake includes a full audit of your current campaigns, Pixel match quality, audience structure, creative library, and historical performance. Mature accounts with real conversion data are gold — we keep what’s working, restructure what’s leaking, and seed new creative where you’ve gone stale. Starting fresh only makes sense when the existing account is fundamentally broken (typically: Pixel never fired, or the account caught a policy strike).
Apple’s App Tracking Transparency framework cut roughly 30–50% of in-browser Pixel signal on iOS. We rebuild that signal three ways: server-side Conversions API for every key event, offline conversion uploads from your CRM (ServiceTitan, Jobber, HubSpot, Housecall Pro), and Aggregated Event Measurement domain priorities tuned for booked-job value. Most accounts we audit have Event Match Quality below 7/10 — we get it to 8.5+ in the first 30 days, which is what restores Advantage+ performance.
Yes — this is the #1 thing most Meta accounts get wrong. We install the Meta Pixel via Google Tag Manager, deploy Conversions API server-side (Stape, Make, or direct depending on your stack), and wire offline conversion imports if you’re tracking booked jobs in a CRM. Every form fill, every phone call, and every booked job gets a value attached so Advantage+ optimizes for booked revenue, not just lead-form opens.
Stop boosting posts. Get a free Facebook Ads audit.
Send us read-only access to your Meta Business Manager. In 3 business days you’ll get a Loom walkthrough showing exactly where your Pixel, creative, and audiences are leaking — and what we’d fix in your first 30 days, with a fixed-fee management quote.
- Free 30-min Facebook Ads audit
- Loom walkthrough in 3 days