Feed · Reels · Stories · Lead Forms

Facebook Ads management built to book jobs.

Done-for-you Facebook Ads management for service businesses. Reels, Feed, Stories, lead forms, and retargeting across Meta — managed to your cost-per-booked-job, not your CPM. Pair it with Local SEO and stop guessing which post worked.

Meta Business PartnerPixel + CAPI implemented4.3× avg ROAS
facebook.com/feed
A
Acme HVAC & Plumbing
Sponsored·

Same-day AC repair in Irvine — $0 dispatch fee for new customers. Most jobs done in under 60 minutes. ❄️

AC out? On-site in 60 min — or your service call is free.
acmehvac.com
Book Same-Day AC Repair — $0 Dispatch
2.1K
184 comments92 shares
What we run

Every Meta ad placement, one team.

We don’t just boost posts. For local service businesses, the leads come from a stack of Meta placements working together. Our Facebook Ads management covers every surface Meta sells — with creative shipped weekly to fight ad fatigue.

Highest volume

Facebook Feed

Sponsored posts in the main Feed — the highest-volume placement on Meta. Static, video, carousel, and slideshow creative.

Best for
Local lead-gen volume
$32
Avg cost / lead

Reels Ads

Short-form vertical video that runs across Facebook + Instagram Reels. Lowest CPM on the platform when the hook lands.

Best for
Cold prospecting
$4.80
Avg CPM

Stories Ads

Full-screen 9:16 placements between organic Stories. Strong for retargeting and time-limited offers with a tap-up CTA.

Best for
Mid-funnel retargeting
2.1%
Avg tap-up rate

Marketplace Ads

Targeted ads inside Facebook Marketplace browsing — high-intent placement for trades selling installs, financing, or used inventory.

Best for
High-ticket service quotes
+27%
Quote requests
CRM-synced

Lead Form Ads

On-platform forms that pre-fill the user’s name, email, and phone. We sync every lead to your CRM in real time so your team calls them in under 5 minutes.

Best for
Service businesses w/ CRM
<5 min
Avg lead-to-call time

Retargeting

Pixel + CAPI audiences across Meta and the Audience Network. We rebuild your retargeting tree by intent stage, not just “visited the site.”

Best for
Warm conversion
5.8×
Retargeting ROAS
Not sure which Meta placements fit your service business?Get a free strategy audit
The free audit

The 7 leaks we plug in your Facebook Ads account.

Most Meta accounts hand 30–55% of spend back to Facebook for free — broken Pixel signal, stale creative, no offline conversions. Here’s where the money goes, and exactly what we ship in your first 30 days.

Your Meta account today
Where the spend leaks out
After 30 days with us
What we shipped
  • 1
    Pixel firing, but no Conversions API
    Losing 30–50% of iOS signal post-ATT
    Server-side CAPI deployed
    Stape or direct — every key event mirrored server-side
  • 2
    Event Match Quality below 7/10
    Advantage+ flying blind on conversions
    EMQ rebuilt to 8.5+
    Hashed email, phone, and FBP/FBC parameters wired correctly
  • 3
    Same creative running 6+ weeks
    Frequency at 5+, CPL doubling
    4&ndash;8 fresh creatives shipped monthly
    Reels + static + carousel rotated by audience cohort
  • 4
    No offline conversion uploads
    Booked-job revenue invisible to Meta
    CRM offline conv. piped via API
    ServiceTitan / Jobber / HubSpot / Housecall Pro supported
  • 5
    Retargeting bleeding into prospecting
    Paying $40 CPM to chase your own warm list
    Audience exclusion tree rebuilt
    Cold, mid-funnel, and warm pools cleanly separated
  • 6
    Lead-form leads sitting in Ads Manager
    Sales team calling 4 hours late, lead is dead
    Real-time CRM sync via Zapier or native
    Every lead in your CRM and SMS-pinged in < 60 seconds
  • 7
    Boosting posts instead of running campaigns
    No optimization goal, no funnel, no objective
    Full-funnel campaign structure
    Cold prospecting, mid retargeting, and warm conversion ad sets
30–55%
Spend recovered
2.6×
Avg ROAS lift, 90 days
$0
Audit cost
Get your free 30-min audit

Loom video walkthrough delivered in 3 business days. Read-only Meta Business Manager access only. No sales pressure.

How it stacks up

DIY, freelancer, or Facebook Ads agency?

Most service businesses cycle through Boost Post, a freelancer, and an in-house specialist before they land on a real Facebook Ads agency. Here’s the honest comparison — including where the cheap options actually beat us.

DIY

You + Boost Post button

Your time
10–15 hrs/wk

In-House Specialist

1 paid social manager

$70K+/yr
+ benefits + tools

Freelancer

1 generalist marketer

$1.5–4K/mo
varies wildly

Other Agency

Mid-size shop

% of spend
+ setup fees
Most complete

Max Market Pros

Full team + system

Fixed monthly
all-inclusive
Pixel + Conversions API installed correctly
Weekly creative refresh (Reels + static + carousel)
Advantage+ campaign tuning + audience floors
Lead-form ads + real-time CRM sync
Offline conversion uploads (booked jobs)
Funnel-stage audience exclusion tree
Monthly creative production (4–8 assets)
Flat-fee, no % of spend
Tired of paying a percent of spend for one Reel a month?Switch to a flat-fee Facebook Ads agency
Our signature system

Cold → mid → warm. The Facebook Ads funnel that books jobs.

Every Meta account we run has the same three-stage backbone: cold prospecting that fills the top, mid-funnel retargeting that warms the audience up, and warm conversion ad sets that close booked jobs. Same creative library, three different jobs to do.

  1. 1
    Stage 1

    Cold prospecting

    AudienceAdvantage+ + 1° lookalikesCreativeReels-first, hook in 1.5s
    • Advantage+ Audience with seed interests
    • 1% lookalike of last 180 days of booked jobs
    • Broad geo within service zone, age-tuned
    Primary KPI
    Avg CPL
    $48
    Aacme.hvacSponsored
    Why your AC bill spiked — in 27 seconds.
    0:08
  2. 2
    Stage 2

    Mid-funnel retargeting

    AudienceEngagers + video viewersCreativeCarousel + testimonial
    • Video viewers ≥75% from last 30 days
    • Page + IG profile engagers, 90-day window
    • Site visitors who didn't convert (Pixel + CAPI)
    Primary KPI
    Avg CPL
    $28
    A
    Acme HVAC
    Sponsored · Follow
    Before
    After
    Before
    Real bathrooms we remodeled in Irvine — swipe through.
    acmehvac.comGet Quote
  3. 3
    Stage 3

    Warm conversion

    AudienceLead-form opens · abandon-quoteCreativeOffer + urgency, lead form
    • Lead-form opens that didn't submit
    • Abandoned online-quote audience (CAPI event)
    • Pixel ViewContent on /pricing or /contact
    Primary KPI
    Avg cost / booked job
    $19
    Lead form · Step 1 of 2
    Book today — save $50 on your first repair.
    Full name
    Jordan A.
    Phone
    +1 (949) ••• ••32
    Service
    AC repair
    Synced to CRM · 3.2s
$48
Avg cold-stage CPL
$28
Avg mid-stage CPL
$19
Avg warm-stage CPL
What 90 days looks like

Your Facebook Ads account, 90 days in.

Real account, names redacted. Here’s what consistent Facebook Ads management produces for a typical $3.5K/month home-services Meta spend — pulled straight from the Ads Manager dashboard our team checks every Monday.

Meta Ads Manager · Last 90 days · HVAC client
−57%
Cost per lead
$72$31
+384%
Lead volume
38184
+139%
ROAS
1.8×4.3×
+107%
Pixel match quality
4.28.7
Cost per lead — 12 weeks
$72 → $31 trending down
−57%
Wk 1Wk 4Wk 8Wk 12
Leads by Meta placement
Total184
  • Feed38%
  • Reels31%
  • Stories14%
  • Marketplace9%
  • Audience Network8%
Top 5 creatives · last 90 days
  • “Why your AC bill spiked”
    $1,8403.2%$24
  • Lead form: $0 dispatch fee
    $7204.8%$19
  • Before / after bathroom remodel
    $9802.1%$31
  • “Same-day repair”
    $6401.4%$42
  • Tech testimonial — Sandra
    $5602.7%$28
Want a curve like this on your Facebook Ads account?Get this for your business
Questions

Common Facebook Ads questions, straight answers.

Everything service businesses ask before hiring us for Facebook Ads management — pricing, minimum spend, account ownership, iOS 14.5 tracking, contract terms, and what happens if you ever leave.

  • Our Facebook Ads management fee is a flat monthly retainer billed separately from your ad spend — that money goes straight to Meta on your card, not ours. Retainers scale with the number of campaigns, creative assets we ship per month, and Pixel/CAPI complexity. On the free audit call we’ll quote a fixed monthly fee with no setup fees and no percentage-of-spend markup.

  • For local service businesses we recommend a minimum of $1,500–$2,500/month in Meta ad spend. Below that, the Meta auction doesn’t collect enough conversion data for Advantage+ to optimize and creative testing stalls out. If you’re only ready to spend $500/month on paid, you’re better off with our Local SEO program until cash flow supports paid social.

  • Most accounts see meaningful lead-form fills in week 2–3 once the Pixel + Conversions API are firing clean events and the first creative batch finishes its learning phase (~50 conversions per ad set). Cost-per-booked-job typically settles by day 60. We share a weekly Loom in the first 60 days so you can watch the optimization happen in real time and approve creative as it ships.

  • We do. Every retainer includes 4–8 fresh creative assets per month — a mix of vertical Reels, static feed posts, and carousels — produced by our in-house design and video team. We’ll request raw clips and photos from your phone or jobsite, then ship hooks, captions, and CTA variants tuned for service-business intent. If you have an in-house creator, we loop them into the brief and run their work alongside ours.

  • Yours. Always. We work inside your Meta Business Manager (or set one up in your name if you don’t have one), and you keep 100% admin access to the ad account, Pixel, Page, and Conversions API dataset. If we ever part ways, you keep every campaign, every audience, every creative file, and every conversion event — nothing is held hostage. This is non-negotiable on every engagement.

  • Yes — we take over existing accounts in roughly 75% of engagements. Our intake includes a full audit of your current campaigns, Pixel match quality, audience structure, creative library, and historical performance. Mature accounts with real conversion data are gold — we keep what’s working, restructure what’s leaking, and seed new creative where you’ve gone stale. Starting fresh only makes sense when the existing account is fundamentally broken (typically: Pixel never fired, or the account caught a policy strike).

  • Apple’s App Tracking Transparency framework cut roughly 30–50% of in-browser Pixel signal on iOS. We rebuild that signal three ways: server-side Conversions API for every key event, offline conversion uploads from your CRM (ServiceTitan, Jobber, HubSpot, Housecall Pro), and Aggregated Event Measurement domain priorities tuned for booked-job value. Most accounts we audit have Event Match Quality below 7/10 — we get it to 8.5+ in the first 30 days, which is what restores Advantage+ performance.

  • Yes — this is the #1 thing most Meta accounts get wrong. We install the Meta Pixel via Google Tag Manager, deploy Conversions API server-side (Stape, Make, or direct depending on your stack), and wire offline conversion imports if you’re tracking booked jobs in a CRM. Every form fill, every phone call, and every booked job gets a value attached so Advantage+ optimizes for booked revenue, not just lead-form opens.

Still have questions about Facebook Ads management?Talk to a Facebook Ads strategist
Free Facebook Ads audit

Stop boosting posts. Get a free Facebook Ads audit.

Send us read-only access to your Meta Business Manager. In 3 business days you’ll get a Loom walkthrough showing exactly where your Pixel, creative, and audiences are leaking — and what we’d fix in your first 30 days, with a fixed-fee management quote.

What’s promised
  • Free 30-min Facebook Ads audit
  • Loom walkthrough in 3 days
Contact Max Market Pros

Get in touch with
Max Market Pros

Send a message and a senior strategist replies within one business day.

  • Replies within one business day
  • Real strategists, not a call center
  • Based in Irvine, CA · serving the U.S.

Tell us about your business.

Free audit + 20-minute strategy call.

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Our office

Visit our Irvine office.

Max Market Pros
2600 Michelson Dr, 16th Floor
Irvine, CA 92612
Hours

Hours of operation

  • Monday8:30 AM – 3:30 PM
  • Tuesday8:30 AM – 3:30 PM
  • WednesdayToday8:30 AM – 3:30 PM
  • Thursday8:30 AM – 3:30 PM
  • Friday8:30 AM – 3:30 PM
  • SaturdayClosed
  • SundayClosed

After hours? Drop us a message and we’ll respond by 9 AM the next business day.

Follow along

See our work daily.

Wins, behind-the-scenes builds, and quick local-marketing tips for service businesses.