Google Ads built to ring the phone.

Our Google Ads management fee is a flat monthly retainer billed separately from your ad spend — that money goes straight to Google on your card, not ours. Retainers scale with account complexity (number of campaigns, locations, and channels: Search, Local Services Ads, Performance Max, Maps, YouTube). On the free audit call we’ll quote a fixed monthly fee with no setup fees and no percentage-of-spend markup.

For local service businesses we recommend a minimum of $1,500–$2,000/month in ad spend across Search and Local Services Ads. Below that, Google’s smart bidding doesn’t collect enough conversion data to optimize, and the math on a managed retainer rarely works. If you’re only ready to spend $500/month, you’re better off with our Local SEO program until cash flow supports paid.

Local Services Ads (LSA) typically deliver leads in 7–14 days once Google Guaranteed verification clears, because LSA bypasses bidding and routes calls directly. Google Search campaigns need 3–6 weeks to gather enough conversion data for smart bidding to stabilize. Performance Max typically needs 4–8 weeks before its asset combinations and audiences settle. We share a weekly Loom in the first 60 days so you can watch the optimization happen in real time.

We run them. This is full-service done-for-you Google Ads management — we handle keyword research, ad copy, negative-keyword sculpting, bid strategy, conversion-tracking setup, weekly optimization, and monthly reporting. We don’t do training engagements. If your team wants to learn paid media in parallel, we’ll loop them in on calls and explain what we’re changing and why, but the execution stays with us.

Yours. Always. We open the account in your name (or transfer your existing account into our MCC for centralized management), and you keep 100% admin access. Same for your Google Tag Manager, GA4, and Google Business Profile. If we ever part ways, you keep every campaign, every conversion action, every audience — nothing is held hostage. This is non-negotiable on every engagement.

We take over existing accounts in roughly 80% of engagements. Our intake includes a full audit of your existing campaigns, search-term reports, conversion tracking, and historical performance data. Mature accounts with real conversion data are gold — we keep what’s working, restructure what’s leaking, and seed new campaigns where there are gaps. Starting fresh only makes sense when the existing account is fundamentally broken (typically: tracking never worked, or the account was suspended).

Yes — this is the #1 thing most accounts get wrong. We install GA4 events, Google Ads conversion actions, CallRail (or a similar dynamic-number-insertion tool) for phone calls, and offline conversion imports if you’re tracking booked jobs in a CRM like ServiceTitan, Jobber, or HubSpot. Every form fill, every phone call, and every booked job gets a value attached so smart bidding optimizes for booked revenue, not just clicks.

Landing-page CRO is included in your first month of Google Ads management — we’ll diagnose conversion-rate issues on your existing service pages and recommend a list of fixes. Building a brand-new dedicated landing page is a separate engagement (usually paired with our web design team) and quoted per page. About half our clients run paid traffic to their main site and never need a dedicated LP; the other half see meaningful CPL drops once we ship one.