23%
faster growth at companies that use analytics to drive decisions.
Source — McKinsey & Company
Google Analytics & Reporting
Know exactly what's working — and what to stop paying for.
Full GA4 setup, dynamic call tracking, CRM-linked attribution, and live Looker Studio dashboards. Every ad dollar, every lead, every booked job — traced back to the source that drove it.
- GA4 certified setup
- Call tracking included
- Live Looker dashboards
Analytics · Mar 2026
Home services client · Live
+41%
Leads
312
Booked
84
Revenue
$47K
Revenue · 12 months
↑ Climbing
Leads by source
Google Ads
38%
Organic SEO
27%
Meta Ads
18%
Direct
17%
Live data
↑41% MoM
Why Analytics Matters
Gut decisions are expensive. Data is cheap.
You wouldn't run a service truck without a fuel gauge. You shouldn't run a marketing budget without a dashboard.
6×
higher profitability at data-driven service businesses vs. gut-based peers.
Source — Bain & Company
83%
of SMBs track conversions incorrectly — missing up to half their true ROI.
Source — Think with Google SMB Report
Analytics Features
Everything you need to measure what actually matters.
Full-funnel analytics — from the click to the booked job to the bank deposit. No black boxes, no missing data.
Flagship · FoundationGA4 Setup & Configuration
Install Google Analytics 4 the right way — with conversion events, enhanced measurement, cross-domain tracking, and a clean data architecture that actually reports revenue (not just pageviews).
- GA4 install + config audit
- Conversion event mapping
- Cross-domain tracking
- Google Tag Manager setup
- Full documentation hand-off
Call TrackingDynamic Call Tracking
Unique phone numbers per source — so you know exactly which campaign drove which call, how long it lasted, and what it was about.
- Source-based number swap
- Call recording & transcription
- Keyword-level attribution
- Missed-call capture
AttributionConversion Attribution
Tie leads, bookings, and revenue back to the exact channel, campaign, and keyword that drove them — multi-touch, not last-click.
- Multi-touch attribution
- UTM enforcement
- Revenue-by-source report
- CRM-linked conversion data
DashboardsCustom Dashboards
Executive + ops dashboards in Looker Studio — live, automated, and reporting in human language (leads, booked jobs, revenue) not analytics jargon.
- Executive monthly report
- Ops live dashboard
- Mobile-responsive
- Shareable with partners
GoalsGoals & Events
Every key action tracked — form submissions, phone clicks, booking confirmations, video plays, scroll depth — with consistent naming and clean data.
- Custom event config
- Conversion-goal setup
- Enhanced ecom events
- Consistent event schema
ReportsLooker Studio Reports
Automated monthly and weekly reports emailed to you and the team — with narrative explanations, not just numbers.
- Weekly + monthly cadence
- Narrative insights
- White-label branded
- Loan/partner-ready PDFs
Sample Client Dashboard
A dashboard that tells you what's actually working.
Live-data excerpt from a home-services client's Looker Studio report. Revenue, channels, top pages — at a glance.
Monthly Executive Report
March 2026 · Home Services Client
+41% MoM
Sessions
11,482
+18%
Leads
312
+41%
Booked Jobs
84
+29%
Revenue
$47.2K
+52%
Revenue trend · 12 months
Climbing
Leads by channel
Total
312
leads
- Google Ads38%
- Organic SEO27%
- Meta Ads18%
- Direct / Brand12%
- Referral5%
Top converting pages
/services/seo
2,847 sessions142 conv
/
1,920 sessions88 conv
/services/paid-ads
1,108 sessions64 conv
/industries/home-services
684 sessions51 conv
FAQ
Analytics, actually useful.
The questions service-business owners ask when they're done with vanity metrics and want real answers.
GA4 is the foundation — but most service businesses' data stops there. We extend GA4 with call tracking (dynamic numbers that tie phone calls to Google Ads keywords), CRM-linked conversion attribution (so we know which channel drove which revenue), and custom dashboards that report in language you care about — leads, booked jobs, revenue — not pageviews.
We audit it first. In our experience, 80% of small-business GA4 setups are missing critical events (form submissions, phone clicks, booking confirmations) or have conversions tracked wrong. We fix what's there before adding anything new.
Yes — dynamic call tracking swaps in unique numbers based on how a visitor arrived. A caller from Google Ads gets Number A, a caller from your Facebook ad gets Number B, organic gets Number C. You see exactly which campaign drove the call, how long it lasted, and — with recording — what it was about.
That's the whole point. Every lead, call, or booking that lands in the CRM carries its source, campaign, and keyword as metadata — so you can see revenue by channel, not just clicks by channel. That's what actually informs budget decisions.
A monthly executive dashboard (leads, booked jobs, revenue by channel, cost per lead, ROAS) and an ops dashboard (live funnel, top landing pages, conversion-rate trends, keyword rankings). Both live, both automated, both built in Looker Studio so you can share with partners or lenders.
We run every event through GA4's DebugView and Tag Assistant before handing off, then document every tag, trigger, and variable in a shared spreadsheet. You (or a future agency) can audit the whole setup from day one.
Want a free analytics audit?Request a free audit
Know exactly what's working.
Book a free analytics audit. We'll check your current GA4 setup, fix what's broken, and build you a dashboard that actually tracks leads and revenue.