Custom coded websites that outperform.
No templates. No page builders. No plugin bloat. Every custom coded website we ship is written by hand on Next.js, React, and TypeScript, styled with Tailwind, and deployed to Vercel's global edge — Lighthouse 100s, schema on every page, full code ownership, and a 6-week launch.
Prefer a builder? Webflow · Squarespace · WordPress · Wix
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Built to score where templates can’t.
Every custom coded website we ship is Lighthouse-tested on a real mid-tier Android over throttled 4G before launch. Templated builders rarely pass mobile performance — we don’t ship until all four scores hit 100.
FCP < 1.0s, LCP < 1.5s, no layout shift.
WCAG 2.2 AA, keyboard-first, semantic HTML.
HTTPS, modern image formats, no console errors.
Crawlable, indexable, structured data on every URL.
Real Lighthouse mobile scores from a recent custom coded launch versus the average templated WordPress or Squarespace build of the same page weight.
A modern, owned, batteries-included stack.
Every custom coded website we ship runs on the same battle-tested toolchain — the one Vercel, Notion, Linear, and OpenAI use. No experimental frameworks, no proprietary lock-in.
React frameworkNext.js
App Router, RSC, ISR, edge runtime — the foundation.
UI libraryReact
Component model with Server Components and Suspense.
Type safetyTypeScript
Catches whole categories of bugs before deploy.
Design systemTailwind CSS
Design tokens, utility-first, zero CSS bloat.
Vercel
Global CDN, instant rollbacks, preview deploys.
Server runtimeNode.js
API routes, server actions, webhooks, integrations.
Sanity
Structured content, real-time editing, no plugin bloat.
PaymentsStripe
Subscriptions, checkout, marketplace — fully owned.
Need a deeper look at how these pieces fit together? Jump to the architecture diagram →
How a custom coded website is wired up.
Four layers, each owned, each replaceable. No black-box page builder, no proprietary plugin format. If you ever need to take it elsewhere, every layer ports cleanly.
Frontend
Server-rendered React components with edge-streamed HTML, hand-tuned animations, and a token-driven design system.
API & Backend
Server actions, route handlers, and webhooks. Type-safe queries, zero ORM hell, every dependency replaceable.
Edge & Hosting
Vercel's global CDN with ISR, image optimization, automatic HTTPS, instant rollbacks, and preview deploys per branch.
CMS & Data
Headless CMS for non-technical editing, structured product data, transactional emails, and Stripe-powered checkout.
Every custom coded website we ship includes…
A 7-step engagement that produces a launch-ready product, not just a pretty design file. Same scope, same checklist, every project.
Discovery & wireframes
Strategy call, sitemap, content audit, conversion goals, competitor teardown. Low-fidelity wireframes for every unique page template.
Design system
Color tokens, type scale, spacing rhythm, radius scale, motion tokens. A documented design system before the first pixel ships to production.
Component library
Hand-coded React components — buttons, navs, hero variants, cards, forms, accordions. Each component typed, accessible, and storybook-tested.
CMS wiring
Sanity content models for services, locations, blog posts, case studies. Editor roles, preview mode, and a 15-minute Loom training video.
Performance pass
Route-level code splitting, image optimization to WebP/AVIF, font subsetting, third-party script audit, Core Web Vitals tuned on a real device.
SEO foundation
JSON-LD schema (LocalBusiness, Service, FAQ, Breadcrumb), sitemap.xml, OG images, canonicals, alt text, internal-link topology mapped to your top queries.
Launch & monitor
Zero-downtime DNS cutover, 301 redirect map, GA4 + GTM + Meta Pixel install, indexing check, and 30 days of post-launch support.
Why teams move off Squarespace, Wix, and WordPress.
A custom coded website unlocks performance, ownership, and design freedom that template builders cap by design. Here's the honest, head-to-head breakdown.
Squarespace
Template builder
Wix
Template builder
WordPress
Template builder
Webflow
Template builder
Custom Coded
Hand-built React
A real client moved off a templated build.
Same business, same content, same domain. What changed: every line of code. Here's what shipping a custom coded website did to the metrics that move organic rankings.
Pair a custom coded website with on-page SEO and authority links for compounding lift.
From kickoff to launch in 6 weeks.
Every custom coded website we ship runs on the same transparent timeline. You see what's happening each week — and we hit the launch date we set on day one.
- 1Week 1
Discovery + sitemap
Strategy call, content audit, competitor teardown, page-level wireframes.
Pages mapped - 2Week 2
Design system
Tokens, type scale, components designed in Figma and translated to Tailwind.
Design tokens locked - 3Week 3
Page builds
Hand-coded React across all breakpoints. Storybook entries for every component.
Components shipped - 4Week 4
CMS + integrations
Sanity content models, Stripe checkout, Resend transactional email, GA4 + GTM.
Integrations wired - 5Week 5
Performance + SEO
Core Web Vitals tuned on real device, JSON-LD schema, redirect map, OG images.
Lighthouse score - 6Week 6
Launch
Zero-downtime DNS cutover, indexing check, monitoring dashboards, training handoff.
Live sites
Real answers, before you commit a budget.
The most common questions we get from teams researching custom coded websites — ownership, timeline, performance, content editing, and migrations.
- It means every line of HTML, CSS, JavaScript, and TypeScript on your site was written by hand by a developer — not generated by a drag-and-drop builder, not assembled from pre-built blocks, not based on a theme. We design components from scratch in React and Next.js, style them with Tailwind, deploy to Vercel’s edge, and hand off the codebase to you.
- Builders give you a visual interface that generates code on your behalf. That code is opinionated, tied to the platform, and capped at the platform’s performance ceiling. A custom coded website starts from an empty file — you’re not paying a platform tax, not stuck with bundle bloat, and can ship features builders can’t. Compare side-by-side with Squarespace, Wix, or Webflow.
- Six weeks for a typical service-business build (10–15 unique page templates, headless CMS, full SEO foundation, hosting setup, and 30 days of post-launch support). Larger builds with custom auth, complex e-commerce, or 30+ unique templates run 8–12 weeks. We give you a fixed delivery date inside the kickoff call — and hit it.
- Yes — completely. The repository is in your GitHub organization, hosting and CMS billing live under your account, and the Stripe, Sanity, and Resend keys are yours. If you fire us tomorrow, your custom coded website continues to run, and any other dev shop can pick it up — because we use a stack the entire industry knows.
- Yes — that’s exactly what the headless CMS is for. We model your content (services, locations, blog posts, case studies, team, FAQs) inside Sanity, with a simple UI for editing text, swapping images, scheduling posts, and previewing before publishing. Non-technical team members handle 95% of day-to-day updates without a developer in the loop.
- Lighthouse 100s on mobile, every category, every time we ship. Real numbers from our recent builds: LCP under 1.0s, TTI under 1.5s, JS bundle under 50 kB, total page weight under 200 kB. We hit those numbers because the page is server-rendered at the edge, images are auto-optimized to AVIF/WebP, fonts are subset and self-hosted, and there are zero third-party scripts we don’t need.
- Every custom coded website we ship comes with 30 days of post-launch support included. Beyond that we offer a fixed monthly retainer for ongoing iteration — new pages, A/B tests, conversion optimization, performance monitoring, and content updates. Or hand the codebase to your in-house team; it’s standard Next.js, any senior React developer can take over.
- Yes. Every migration includes a 301 redirect map, content audit, CMS modeling for dynamic content, an indexing check, and a zero-downtime DNS cutover. Most businesses see traffic recover or grow within 30 days of migrating to a custom coded website. Read the platform-specific guides: WordPress, Squarespace, or Wix.
Ready for a custom coded website that outperforms your category?
A senior strategist scopes your build — pages, components, CMS, integrations, performance targets, and SEO foundation — and gives you a fixed timeline and price. Free.